Title: New Design Paradise Genre: Reality Synopsis: Popular creators take on the challenge of "CREATING NEW DESIGNS" of ordinary everyday items.The chairman of Design Laboratory dreams to make society more prosperous and to make earth a more beautiful place in the 21st century. "How wonderful it will be if we can better the things in our daily lives by redesigning them!"Disregarding the current form, he starts developing a new design that presents new possibilities of the object. Popular creators who have gained chairman's confidence take on this vital challenge of "CREATING NEW DESIGNS" On each show, a talented, ingenious creator takes on the pursuit of a radical new design.