- Expanding "noitaminA" timeslot
- Set at Thursday 24:45-25:15, noitaminA has been the highest rated midnight anime slot on TV in Japan.
- Stable and high reputations gained from the advertisers.
- Starting April, 2010, the 30-min. weekly timeslot will be expanded into one-hour consisting of two 30min.
- series, doubling the number of animation titles to be produced and broadcast in the slot throughout the year.